Breathometer Joins Forces with Fathers Against Drunk Driving (FADD) to Promote Safe and Responsible Drinking
Maker of Smartphone Breathalyzer to Donate Portion of each Product Sold to Foundation, CEO Joins FADD Board
BURLINGAME, California – March 20, 2014 -- Breathometer™, the maker of the industry’s first smartphone-based breathalyzer, today announced it has made a one-time donation to the Fathers Against Drunk Driving (FADD) foundation and will kick off a one year promotion to also donate a portion of the proceeds from every Breathometer unit sold through FADD programs. FADD will exclusively use the Breathometer with its ongoing community awareness and youth engagement initiatives. As part of the partnership, Breathometer CEO Charles Michael Yim will join the board of directors for FADD.
Launched in 2013, the Breathometer transforms any smartphone into a breathalyzer within seconds — helping consumers monitor their alcohol consumption and make smarter decisions when drinking. Small enough to fit on a key chain, Breathometer plugs into a smartphone audio jack and together with a mobile app, transforms it into a sleek, portable and accurate breathalyzer measuring blood alcohol concentration (BAC).
“We share a common mission with Fathers Against Drunk Driving and saw several ways we could work together to have a greater impact on the community,” said Breathometer CEO Charles Michael Yim. “ With Breathometer we make it easy and affordable for anyone to make good decisions about driving and drinking. We support the many outreach efforts of FADD and are very pleased to offer support, and a financial donation today and over the coming year.”
Breathometer will provide Fathers Against Drunk Driving with Breathometer units to use as part of their educational awareness programs and events. Any Breathometer unit sold in association with FADD will result in a contribution to the foundation from Breathometer.
Headquartered in Burlingame, California, Breathometer is the maker of the industry’s first smartphone-based breathalyzer. Breathometer was first launched through a successful Indiegogo campaign in March 2013 and seen on ABC’s The Shark Tank, where all five TV investors chose to invest in the company. The first product was made available to consumers in October 2013. With its compact design and affordable price, Breathometer is bringing an extremely accessible smartphone breathalyzer to the mass market to allow anyone who drinks, and their friends and family, to make smarter and safer choices. For more information visit: http://www.breathometer.com.
MUSICIAN BRINGS SONG FOR A FRIEND “DRIVE SAFE”
Maurice Johnson, living in Dallas, Texas has written a song close to his heart. “With this song “Drive Safe” I want to bring awareness to the youth & adults of the dangers as well as the consequences of being irresponsible and driving under the influence. The song features Dooney “Da Priest,” stated Johnson.
Ivan Martinez and fellow students from Whittier, CA La Serna High School contacted FADD offices and asked for help with their booth at the health fair. FADD supplied them with educational awareness and prevention materials, including key chains to raise awareness with other high school students in their community.
Any students who need materials to pass along please contact our office:
Fathers Against Drunk Driving: FADD (559) 756-1748
Research Report - The relationship between serious injury and blood alcohol concentration (BAC) in fatal motor vehicle accidents: BAC=0.01% is associated with significantly more dangerous accidents than BAC=0.00%
David P. Phillips & Kimberly M. Brewer
Department of Sociology, University of California at San Diego, San Diego, CA, USA
ABSTRACT - Aim To analyze the severity of automotive injuries associated with blood alcohol concentration (BAC) in increments of 0.01%. Design/setting Epidemiological study using the Fatality Analysis Reporting System. Participants All people in US fatal automotive accidents, 1994–2008 (n = 1 495 667). Measurements The ratio of serious: nonserious
injuries for drivers, by BAC.
Findings Accident severity increases significantly even when the driver is merely
‘buzzed’, a finding that persists after standardization for various confounding factors.
DUI Fatalities released by the National Highway Traffic Safety Administration.
ONE FATAL MISTAKE - DOCUMENTARY
Every 45 minutes someone is killed by a drunk driver, and within that 45 minutes someone’s life is over and the family is forever shattered! One Fatal Mistake is a documentary that shows the impact of the loss of a beloved Grandmother killed by a drunk driver, through the eyes of six of her ten grandchildren ranging between 12-18 years of age.
This documentary reveals how emotionally scared and forever changed these six children are.
The latest number one single from Vince Hatfield,
Through That Glass, is the perfect vehicle to spread the mission
of Fathers Against Drunk Driving (FADD) becoming the official
song for the passionate organization throughout 2011. “We are
excited and honored to be teaming with Vince. What better timing
could we ask for as September marks National Alcohol and Drug
Addiction Recovery Month. I knew when we first heard the song
that its powerful message was a perfect fit for FADD. I look
forward to seeing how the partnership develops,” says FADD
founder Robert Ybarra.